The Shine to FIVE Method for Side Hustlers

The Importance of taking Early Steps to Trademark Your Brand, with Cynthia Mason.

May 26, 2022 Christen N. James/ Cynthia Mason Episode 73
The Shine to FIVE Method for Side Hustlers
The Importance of taking Early Steps to Trademark Your Brand, with Cynthia Mason.
Show Notes

“Just because you have a name and logo out there, that doesn’t mean you own it. You actually have to trademark it in order to own it.”

- Cynthia Mason


Are your business name and logo unprotected right now? While you may have put a lot of work into coming up with the perfect branding for your side biz, you’re leaving it at risk if you haven’t gone through the trademark process. If someone tries to steal your branding and confuse your potential customers, you might be in for an expensive fight!


Even if you’re still at your 9to5 and your business is on the side, you should be taking steps to LEGALLY protect your biz.


That’s why this episode’s guest says that it’s NEVER too early to trademark your name and logo! I’m talking to Cynthia Mason, a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets — their trademarks.


Tune in to hear exactly why you want to trademark your biz assets right now… and how messy things can get if you’re left unprotected!


We talk about everything, including:

  • What does it mean to trademark something — and what you can and should be trademarking in your biz 
  • How to research trademarked names, whether they’re currently in use or not 
  • The types of names that you CANNOT trademark in Canada 

Highlights:‌ ‌

00:55  Intro

01:21  Meet Cynthia Mason

03:00  What is a trademark?

04:24  When you should trademark  

07:20  How to research trademarks

09:29  What can happen if you don’t trademark

14:21  What you can’t trademark

16:51  Canadian government processes

18:31  Intellectual property

20:42  Follow Cynthia

21:31  Markably.ca

23:14  Takeaway

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About Guest: Cynthia Mason is a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets – their trademarks.


Links:

Cynthia Mason

https://masonpc.com 

https://markably.ca 

https://ca.linkedin.com/in/masonpc 

https://

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QUESTIONS for you, Side-Hustler!

  • Does the thought of quitting your 9to5 excite AND scare you at the same time?
  • Do you feel like you'll put in all this money into your side hustle just for it to fail?
  • Do you want to be in control of your time and have YOUR OWN thing?

JOIN The Shine to FIVE Movement to BEING A BOSS Program for womxn Side-Hustlers to get the CLARITY SUPPORT & ACCOUNTABILITY to SHINE in your side hustle!

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Have a Sparkling Day!