The Importance of taking Early Steps to Trademark Your Brand, with Cynthia Mason.

“Just because you have a name and logo out there, that doesn’t mean you own it. You actually have to trademark it in order to own it.”

- Cynthia Mason

Are your business name and logo unprotected right now? While you may have put a lot of work into coming up with the perfect branding for your side biz, you’re leaving it at risk if you haven’t gone through the trademark process. If someone tries to steal your branding and confuse your potential customers, you might be in for an expensive fight!

Even if you’re still at your 9to5 and your business is on the side, you should be taking steps to LEGALLY protect your biz.

That’s why this episode’s guest says that it’s NEVER too early to trademark your name and logo! I’m talking to Cynthia Mason, a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets — their trademarks.

Tune in to hear exactly why you want to trademark your biz assets right now… and how messy things can get if you’re left unprotected!

We talk about everything, including:

• What does it mean to trademark something — and what you can and should be trademarking in your biz 
• How to research trademarked names, whether they’re currently in use or not 
• The types of names that you CANNOT trademark in Canada 

Highlights:‌ ‌

00:55  Intro

01:21  Meet Cynthia Mason

03:00  What is a trademark?

04:24  When you should trademark  

07:20  How to research trademarks

09:29  What can happen if you don’t trademark

14:21  What you can’t trademark

16:51  Canadian government processes

18:31  Intellectual property

20:42  Follow Cynthia

21:31  Markably.ca

23:14  Takeaway

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About Guest: Cynthia Mason is a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets – their trademarks.

Links:

Cynthia Mason

https://masonpc.com 

https://markably.ca 

https://ca.linkedin.com/in/masonpc 

https://

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