“Just because you have a name and logo out there, that doesn’t mean you own it. You actually have to trademark it in order to own it.”
- Cynthia Mason
Are your business name and logo unprotected right now? While you may have put a lot of work into coming up with the perfect branding for your side biz, you’re leaving it at risk if you haven’t gone through the trademark process. If someone tries to steal your branding and confuse your potential customers, you might be in for an expensive fight!
Even if you’re still at your 9to5 and your business is on the side, you should be taking steps to LEGALLY protect your biz.
That’s why this episode’s guest says that it’s NEVER too early to trademark your name and logo! I’m talking to Cynthia Mason, a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets — their trademarks.
Tune in to hear exactly why you want to trademark your biz assets right now… and how messy things can get if you’re left unprotected!
We talk about everything, including:
01:21 Meet Cynthia Mason
03:00 What is a trademark?
04:24 When you should trademark
07:20 How to research trademarks
09:29 What can happen if you don’t trademark
14:21 What you can’t trademark
16:51 Canadian government processes
18:31 Intellectual property
20:42 Follow Cynthia
About Guest: Cynthia Mason is a Canadian lawyer and Trademark Agent who specializes in helping businesses protect their most valuable business assets – their trademarks.
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