The Shine to FIVE Method for Side Hustlers

Leveraging your Personal Brand to build your Business, with Victoria Downes.

August 25, 2022 Christen N. James / Victoria Downes Episode 86
The Shine to FIVE Method for Side Hustlers
Leveraging your Personal Brand to build your Business, with Victoria Downes.
Show Notes Chapter Markers

"Whatever you're going through in this moment, I want to remind you that You are ENOUGH. Whatever you need to have your dreams come true, you have it in you". - Victoria Downes

The implementation and execution are a huge part of what we need to do, but there's a pause that needs to happen between idea and execution, which is identify what you are trying to achieve and the plan.

On today's episode with Victoria, you'll hear:
- The pattern that small businesses fall into when they are trying to execute a strategy.
- How to create the ingredients for your "secret sauce" when developing your personal brand.
- The importance of repetition to deepen people's connection and understanding of your brand.


Victoria Downes is a Veteran Entrepreneur, Holistic Business Growth Strategist, Certified professional coach/consultant, and Founder of the Brand to Profits Academy, a Boston-based Business Development firm specializing in Business Strategy Coaching, Consulting, & Training Development.

With a background in Marketing, Human Resources, and Project Management, Victoria leverages over 20 years of corporate and entrepreneurial experience to help her clients grow their brands profitably with intention and strategy.

She is also a mom and wife who has had to juggle the demands of motherhood while building her business in a world where women entrepreneurs are the fastest-growing demographic but key resources needed for entrepreneurship are unevenly distributed, which is why she is committed to helping other CEO-Moms gain the clarity, confidence, and tools to achieve business success so that they can enjoy the freedom of time and wealth with their families without overwhelm and burnout.

Connect with Victoria on



Are you TIRED of putting your side-biz on hold because of your 9to5? It's time to make some MOVES with The Shine to FIVE™ Movement! Find out more and join the waitlist here to be the first to know when doors open up again!

Have you been thinking about leaving your 9to5 but keeping dealing with guilt and feeling stuck? Join our mailing list here (we never EVER get spammy) to get tips to Break FREE of your Employee Mindset

Does the thought of quitting your 9to5 for your side hustle excite AND scare you at the same time? Do you feel like you'll put in all this money just for it to fail? It's time to overcome that fear of failure... Fear of judgment... Fear of losing control! You want to be in control of your time and have YOUR OWN thing! That's where The Shine to FIVE Movement comes in! Find out more and join the VIP list hereto be the first to know when doors open up again in BRIEFLY FOR Q2!

Speaking of losing money, where does this FEAR come from? Have you ever thought about your Money Mindset (aka your relationship with Money and the stories you have about it)? Join our mailing list here to get an easy exercise that will change how you feel about MONEY!

And as ALWAYS - I am just a click away and ready to chat with you privately (for only 15 mins) about what's next on your journey from employee to ENTREPRENEUR. You can ask about the 3D Exit Strategy™; it sets you up with a detailed action plan to help you grow your side-biz AND shift your Employee Mindset, so you can confidently leave your 9to5 within your desired timeframe!

Be sure to let me know how you're doing in a DM! Find me on Instagram
Have a Sparkling Day!

CJ Ep 86