“Step outside of FEAR because you have it in you and can totally do it.”
At this point, anyone with a business needs to be in the Digital space. Point blank period. But that space has so many components that it can be daunting, especially when trying to figure out Marketing. This goes beyond creating a social media account and sharing some posts, then keeping your fingers crossed. Like any part of business, you need a Strategy, and while terms like “digital marketing”, “social media marketing” and “Content creating” may sound interchangeable - they’re actually NOT! So what’s what, and where do you start?
That’s where this week’s guest Nicole Gonzalez, Digital Marketer for Small Businesses, comes in. In this episode, Nicole goes into detail about:
- The four areas of a Digital Marketing Strategy.
- 3 Pillars of creating a Content Strategy.
- How to determine the best channel to share content on.
Nicole Gonzalez, owner of SolAssistance. For the past 3 years, SolAssistance has provided small business owners and solopreneurs with digital marketing services allowing them to reach their full potential. She specializes in social media management, website design and content strategies, just to name a few. Although based in New York, SolAssistance prides itself on being flexible which has allowed for partnerships throughout the country. Whether you're a small business looking to establish an online presence or a veteran in your field looking to grow, SolAssistance is here to help!
Here is an exclusive offer to all listeners! Get 20% off your Content Strategy Session using the code 'shinetofive'.
Connect with Nicole:
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